Parattajariya Jalayanateja
Chief Executive Officer
Office
- Bangkok
A visionary leader with nearly three decades of experience at Wunderman Thompson, Parattajariya embodies the perfect blend of strategic insight and creative innovation. Her 29-year journey has been marked by an unwavering commitment to delivering end-to-end creative solutions that drive measurable business impact.
As CEO, Parattajariya has pioneered an integrated approach that leverages data, technology, and creative excellence to address complex business challenges. Her philosophy—"If you get the first button tight, all the others will be in line"—reflects her meticulous attention to foundational strategy and precise execution.
Her extensive portfolio spans diverse industries and prestigious brands across FMCG, telecommunications, and financial services. She has spearheaded transformative campaigns for global brands in hair care, skin care, beauty, food and beverage, and baby products sectors. Her expertise extends to telecommunications, property development, banking, airlines, petroleum, automotive, insurance, pharmaceuticals, and social platform businesses.
During her tenure at both J.Walter Thompson Thailand and its Singapore office, Parattajariya has consistently demonstrated excellence in integrated communications, experiential marketing, and innovative solution development. Her collaborative leadership style with CCO #YoungJ has elevated Wunderman Thompson's creative recognition to new heights.
At the heart of her leadership philosophy lies a deep commitment to people development. She has cultivated a distinctive "ONE TEAM" culture that encourages open dialogue, healthy debate, and continuous growth. Under her guidance, team members are empowered to think boldly, experiment fearlessly, and learn from both successes and setbacks.
Parattajariya's vision for Wunderman Thompson centers on fostering sustainable growth through genuine partnership—both with clients and team members. Her hands-on approach and dedication to working shoulder-to-shoulder with her teams have created an environment where innovation thrives and exceptional results are consistently achieved.