Grand Prix winner at Cannes Lions, Clio, Clio Entertainment, New York Festival, One Show, Eurobest, Golden Drum and LIA, I begin my career in 2007 with creative roles at Lowe, JWT and later Havas.

In 2011 I join Publicis as Associate Creative Director to play a pivotal role in cultivating the agency's reputation as a creative powerhouse, culminating in the successful acquisition of the Heineken global account.

In 2015 I move to DLV BBDO as Creative Director to promote a culture of innovation and experimentation that leads the creative team to prototype the first "pregnancy test for men" and the agency to win its first Clio in history.

I return to Publicis in 2017 to contribute to the agency's digital transformation and expand its creative offerings, taking me to the helm of Sky and later of Netflix account as Executive Creative Director.

In 2021 I join Amazon to serve as Senior Creative Director for Prime Video EU to promote movies and tv shows like The Boys, Peripheral and LOL which lead me to design ideas such as "Staraoke", the first karaoke in the sky, which has soon become Amazon's most awarded idea to date.

In 2024 I move to WPP where I currently hold the title of Group Chief Creative Officer for VML Italy.

In 16 years I served as a juror at the major advertising festivals including Cannes Lions and featured in the New York Times, Forbes, Huffington Post, Mashable and Guinness World Records.