Matthew is passionate about the media, technology and gaming industries and thrives at the points where they intersect.

A combination of deep technical experience and leadership skills allow him to lead by example, inspiring his team with his logical mindset and passion for marketing.

His love for innovation and the early adoption of new technologies and tools provides the platform for driving positive change for VML and our clients. Leveraging VML strategy, creative, technology and artificial intelligence teams to unlock and enable the most powerful ideas.

During his career, Matthew has worked with leading brands both locally and across the African continent including Nike, Coca-Cola, Vodacom, Standard Bank, Cell C, Nokia, Unilever, Estée Lauder Companies, Red Bull, Nedbank, African Bank, Momentum, NuMetro, Pernod Ricard, Nestlé, Kulula, Edgars, Meta & The World Health Organisation.