Kenni Loh
CEO, VML Malaysia
Office
- Malaysia
Kenni is the CEO overseeing Malaysia with a bachelor’s degree in Marketing and Advertising from Auckland University of Technology.
To date, Kenni has taken on many roles on his journey towards the top. Starting his career in McCann Erickson New Zealand where he established their experiential and digital arm – Momentum for Malaysia, he went on to become General Manager of G2 Worldwide in just six years. In 2013, Kenni was promoted to COO of Geometry Global, co-managing the merger of G2 and Ogilvy Action, the largest full service integrated creative agency in Malaysia under WPP, managing 250 employees. A mere year later, Kenni was promoted again to CEO of Geometry Malaysia in 2014. In 2019 he again managed the merger with VMLY&R and Wunderman Thompson in Malaysia to form VMLY&R Commerce as the largest creative WPP agency in the country.
Kenni has a proven track record of driving business results, growth and capabilities expansion, notably Shopper, Digital and CX. He has led high-profile clients across multiple categories as well as regional accounts under WPP. He is also a huge believer in effectiveness awards, having served as the Vice and then the Chairman of Effie Malaysia and involved in many awards show as jury. He has won many of their first Effie Gold and Best in the Country Dragon of Asia Awards for P&G, Unilever, Tiger Beer, Carlsberg, Magnum, CIMB and Shell. He is a member of Forrester CX , alumni of IACT, Hyper Island, WPP Maestro & BFM Business School,
Kenni believes in constantly evolving as a learner and as a leader. He currently drives VML Commerce’s Reimagine Commerce offering with an always ready attitude.
Ready to evolve, ready to change, ready to adapt, ready to succeed.