Julián A. Mercado is an authentic leader focused on providing conditions for profitable growth, fostering a contemporary organizational culture, and inspiring his teams to reach their highest potential.

He has seventeen years of executive experience within the WPP ecosystem, working in companies such as Y&R, Wunderman, and Wunderman Thompson.

He holds a degree in Communication Sciences from Universidad Javeriana de Colombia and has benefited from WPP's leadership training initiatives. Currently, he is participating in executive education programs at the Massachusetts Institute of Technology (MIT).

In 2018, Julián successfully led the merger of JWT and Wunderman as part of WPP's transformation strategy, a challenging task from both a business and organizational culture perspective.

Among the most outstanding results during his team leadership is sustained double-digit growth for five consecutive years with solid profit margins. During this period, his teams have received awards at Cannes, Effies, The One Show, London International Awards, D&AD, and El Dorado, among others.

His strategic focus areas include consolidating capabilities in Creativity, Marketing Technologies, Strategic Design, Commerce, and Brand Building.