In his role at VML, Jacob will work closely with the Māori community to facilitate connection between the work the agency does across the breadth of client partners.

Jacob has previously served a career in public service at Te Puni Kōkiri – the New Zealand government's principal policy advisor on Māori wellbeing. He was also the Māori communications lead at the Ministry of Health during the country’s initial COVID-19 response. From there he was elevated to Principal Engagement Advisor in the Māori Health Directorate where he worked on such projects as Ao Mai te Rā: the Anti-Racism Kaupapa and The Pae Tū: Hauora Māori Strategy.