Insaaf is responsible for fostering a deep sense of fellowship between VML and our client partners and has a natural flair for connecting with clients in a meaningful and authentic way. She is a passionate advocate for enabling growth through insight, consumer driven strategy, and beautifully crafted creative.

As a young girl growing up on the slopes of Table Mountain in Cape Town, Insaaf dreamt of becoming a smokejumper, fighting wildfires on the mountain. Instead, she went to film school, but ultimately found her way to Adland, where her tenacity, creativity and strategic mind are massive assets to the business and our clients.

A graduate of the UCT Graduate School of Business, Insaaf values forward-thinking business models, consumer engagement, and go-to-market philosophies, which she imparts on her client engagement teams to facilitate the growth our client partners.

She may not be fighting wildfires, but Insaaf has the energy to fire up a team and drive results.