Heather Physioc leads the global Discoverability offering at VML, including the organic search, paid search, and performance content capabilities. The Discoverability group serves more than 70 enterprise brands across verticals and around the globe. The award-winning discoverability group has been recognized as the Best Large Integrated Search Agency, Integrated Search Agency of the Year, and International Search Team of the Year.

In addition to being named the global Search Leader of the Year by the Drum Awards, Heather is also an international search industry speaker and writer, with specialized expertise in discoverability for complex, multinational, multilingual enterprise brands.

Based in Kansas City, Heather is a graduate of the University of Missouri in Columbia, with a bachelor’s degree in strategic communication (advertising), and holds an Executive Master of Business Administration (EMBA) from Rockhurst University. She is an adjunct professor of digital marketing at the Masters level at the University of Kansas.

Outside of work, Heather is a landscape and wildlife photographer and writer championing environmental conservation, and activist for voting rights and fair elections.