As Executive Creative Director and founder of DEGREE, Hans Mueller brings over two decades of expertise in visual communication, traditional advertising, retail, and event design. Under his leadership, DEGREE has evolved into a unique branding agency that seamlessly integrates multiple design disciplines, from traditional graphic design to cutting-edge digital solutions.

Over the past eight years, Hans has built a diverse creative team whose expertise spans textile design, product design, sound design, retail design, and digital asset design.

This multidisciplinary approach has enabled DEGREE to deliver comprehensive branding solutions that transcend conventional boundaries.

Hans's philosophy centers on insight-driven creative development, emphasizing that meaningful consumer communication requires deep understanding beyond aesthetic appeal. His strategic approach to creative direction ensures that every project delivers not just visual excellence but also strategic value.

In response to the evolving digital landscape, Hans has expanded his expertise to encompass digital asset design, web-based films, and web events. His commitment to continuous learning and adaptation has kept DEGREE at the forefront of industry innovation.

As a passionate advocate for the power of branding design, Hans actively shares his knowledge through guest speaking engagements and network workshops. His role as a mentor has inspired numerous young creatives to explore unconventional communication patterns and venture into sensorial branding and communication.