Golda Roldan
CEO
Office
- Manila
With more than 20 years worth of marketing communications experience under her belt, Golda has managed a comprehensive array of multinational and local brands such as Pepsi, Unilever, Shell, Bayer, Nestle, URC, San Miguel, McDonald’s, Johnson & Johnson, Manulife, Del Monte and Globe Telecom. Throughout her career, she has honed her client management skills by working with the best creative hothouses and strategic shops like JWT, BBDO, TBWA and Leo Burnett. She helped the agencies she’s in to win numerous awards and accolades both locally and internationally, including the Philippines’s first and second Gold Cannes Lion during her stay at JWT Manila.
In 2013, Golda rejoined J. Walter Thompson PH. She also plays an active role in the local industry by occupying key positions in the 4As and IMMAP Board of Directors. Her personal mantra is “make things happen.” Wherever she goes, she aims to make things happen – by transforming innovative and creative ideas through immediate action. Since her leadership, J. Walter Thompson PH has shown significant growth and healthier bottom line, year on year. She has led her team to win their first Silver and Bronzes AMES (Tangrams) for the KitKat Breaker Benches campaign in 2016 and a Gold, Silver, Bronzes, the Creative Excellence special award in IMMAP’s Boomerang Awards and a Bronze Spike all for Manulife’s ”Stand Up” campaign in 2017. J. Walter Thompson PH also just won their first Campaign Asia Creative Agency of the Year metal for 2017.