Frances Wain
Managing Director, Sport & Entertainment, EMEA, VML Live
A seasoned marcomms leader with 20+ years of agency and brand experience, Frances is a strategic thinker and partnerships practitioner passionate about driving results for clients.
From a foundation in motorsport and automotive marketing working with brands like Ford, Shell, JLR, Aston Martin and INFINITI, she has led agency teams for global brands, delivering growth, engagement and impact through multi-channel partnership activation campaigns across sport and entertainment. Never happier than when immersed in a brief; Frances’s experience as a growth lead saw her manage pitches across various categories from finance to consumer goods, tech and B2B.
She has brand side experience with Aston Martin and successfully operated her own businesses previously including an elite sporting venue.