As an Executive Creative Director, I've been fortunate to gain a great deal of experience in the marketing and advertising field over the years. After spending two years as an Art Director in a design house Beirut, I became a part of VML (formerly JWT) in 2010. My skills in visual communication, marketing, branding and advertising strategies have enabled me to create impactful and award-winning campaigns for both local and international clients. I strive to stay current with the latest trends, technology, and innovations in the industry while pushing creative boundaries further.

As a result, I have been honored with over 120 advertising awards, including Saudi Arabia’s first-ever Grand Prix at Cannes Lions, and many other awards at Dubai Lynx, D&AD, WARC, One Show, NY Festivals, and Effies... My work has been recognized for its creative bravery and effectiveness.

My Master of Arts degree in Graphic Branding & Identity from the London College of Communication has helped me further refine my problem-solving skills and approach to creativity. Currently, I hold the position of Executive Creative Director at VML Riyadh, where I lead a talented department of creatives in producing exceptional work for our long-standing partners and new clients.

Some of the big clients I have led in the past decade include: stc (Athar’s brand of the decade), Hugerstation, Burger King, Almarai, Nova, KAFD, Netflix, Coca-Cola, Al-Arabia, Domino’s, Jarir, Kudu, SABB, Saco, PIF, Saudi Banks, Flynas, Maaden, Al-Safi Danone, Shell, and VW.