As Chief Strategy Officer of VML Thailand and BAV Champion in APAC, Ekaluck brings over two decades of strategic planning excellence to the organization. His journey, spanning from the DYR era to the present, has been marked by groundbreaking achievements in brand building and strategic innovation.

Ekaluck's expertise in leveraging BAV (BrandAsset® Valuator) intelligence has revolutionized strategic planning capabilities across the APAC region. His comprehensive approach combines deep brand understanding with data-driven insights, resulting in transformative strategies that drive measurable business outcomes.

His strategic acumen has benefited clients across diverse sectors, delivering exceptional results in FMCG, banking, automotive, consumer electronics, service restaurants, and retail. Through his leadership, VML has developed sophisticated brand architectures and communication strategies that resonate with target audiences and deliver sustainable growth.

A thought leader in the industry, Ekaluck has pioneered the integration of BAV principles into customized research solutions, enabling clients to make data-informed decisions that drive brand growth. His innovative approach to strategic development combines traditional brand wisdom with cutting-edge data analysis, creating a unique methodology that has become a benchmark in the industry.

Beyond client work, Ekaluck's contribution to thought leadership has significantly enhanced VML's industry presence. His ability to translate complex BAV data into actionable insights has not only supported new business development but has also positioned VML as a strategic authority in the APAC region.

Under his guidance, the strategic planning team continues to push boundaries in connection planning and brand development, ensuring that every client engagement delivers meaningful impact and drives sustainable growth.