Edward is responsible for team leadership, support and growth for VML’s engagements with Automotive & Mobility clients. Edward has 20+ years of experience in digital marketing, retail & e-commerce in commercial leadership roles and consultancy, the majority in Telecom and Automotive verticals.

Edward’s focus is on topline & margin growth through development of digital-first omnichannel commercial strategies for B2C and B2B2C companies. Edward is VML’s Automotive thought leader for the Benelux and beyond.