Dimitri began his career in advertising in 2001 as artistic director at BBDO Paris. In 2007, Dimitri joined Marcel (Publicis Group), where he played a key role in building the Paris office, nurturing a bold and free creative culture, and increasing the visibility of prestigious local and international brands (Intermarché, Carrefour, Rayban, Diesel, Colgate, Fiat, and many others). After helping Marcel become the most awarded French agency at the Cannes Lions International Creativity Festival 3 times, Dimitri embarked on the new adventure of building Serviceplan France as partner and CCO in May 2017 In 2018, Serviceplan Paris was ranked 10th independent agency globally in the Cannes Creativity Report. And in June 2019, Dimitri joined Cécile Lejeune as co-CEO and CCO of VMLY&R France, as well as CCO of WPP EMEA on Colgate-Palmolive.

Dimitri's passionate work and creative vision have given rise to innovative and emblematic projects such as Intermarché "Les fruits et légumes moches", Carrefour "Black Supermarket" or Ray Ban "Never Hide", to name just a few. some. Its expertise in the field of mobility extends from travel (Trainline) to automobiles (UCAR, Mercedes, BMW, Volvo, Ford, Fiat, DS Automobiles). While disrupting and advancing French advertising as a whole, Dimitri has won more than 500 internationally recognized creative awards, including 68 Cannes Lions, a Grand Prize for Creative Effectiveness at the Cannes Lions, 3 D&AD Black Pencils, a One Show Green Pencil and a British Museum of Design "Design of the Year" Award.

Dimitri has had the honor of being invited twice to judge the Cannes Lions Festival of Creativity and has been on the jury of most major national and international awards ceremonies.