Dienand Christe is Commercial Director of VML Netherlands. Together with his team, he helps companies create loyal customers, based on data, creativity, and technology.

With 15 years of experience in CRM & MarTech, his advice is, put your customer always first. Putting the customer first means making the data key. At VML, we use proven technology to get the most out of this. We create a 360-degree image of the end customers which is available to all relevant departments. This allows them to personalize their service. A process, by the way, that never actually finishes. The market is constantly changing, so as a company, you have to keep investing in growing together with your end customers.