Chad leads Experiential for VML Live North America, and is responsible for collaborating with brand partners to develop and execute experiential strategy via live events, experiences, & partnerships. Chad has over 25 years experience building cultural tentpoles including The Bonnaroo Music & Arts Festival, Outside Lands, BravoCon, as well as sparking transformation business moments for Google, Netflix, and the New York Times. He has led multiple agencies leading growth for brands such as Mazda, Coca-Cola, and Square.