Beth Ann serves as Global Chief Commerce Officer and CEO NY at VML bringing together creativity, media and technology to drive commerce business and cultural transformation for brands. Responsible for growing the agency’s Commerce practice globally, she has assembled world-class capability and talent to deliver leading-edge expertise for clients such as The Coca-Cola Company, SC Johnson, Colgate-Palmolive, The Ford Motor Company, Haleon, and more across sectors, at a time of unprecedented global growth in Commerce.

Beth Ann’s belief that Commerce holds the most untapped creative potential to grow brands and people has led to new and industry-defining creative commerce experiences that harness data and technology to build both brands and sell products across channels. She has helped shape and define Creative Commerce for the industry, partnering with brands to champion a new type of creativity that connect brand, sales and media teams. With commercial impact and effectiveness always her end goal, she has built new growth models that value simplicity and accelerate commerce capability within organizations to drive business and brand performance.

Her 25+ years of experience spans all areas of retail and marketing, serving as Global CEO of VMLY&R Commerce/ Geometry, Global CMO, Westfield Corp; CEO Kantar Consulting; the first female CEO at TracyLocke in its one-hundred-year history, and founding member of a successful startup purchased by Omnicom. She has been recognized as an AdAge Women to Watch, member of WPP's X-factor, and juror for prestigious programs such as D&ADs, EFFIEs,and co-creator and President of the 2022 Cannes Lions Creative Commerce category. Beth Ann graduated with a BA from Syracuse University’s Newhouse School and an MBA from Boston University.