A massive Led zeppelin, Burger and electronic games fan, Basel has been leading the creative team at J. Walter Thompson Jordan for almost seven years. With a focus on integrated, digital and design, Basel's work was the first creative work form Jordan to be featured in Epica book and Archive magazine. 18 years in the industry and multiple awards including two firsts for Jordan (lynx and Effies) later, Basel has been getting under the skin of Jordanian consumers to uncover strategic insights across telecommunication, automotive, banking, Airlines, real estate, retail and FMCG. He credits fluency in three languages - with their curious and entirely different ways of thinking – help him engineer truly courageous solutions in markets that clients such as Toyota, Lexus, Mercedes, IKEA, Unilever, Nabil foods, HSBC, Etihad Bank, Royal Jordanian, Emaar, RedBull Orange, Zain, and Umniah, have reaped the benefits of.