Since 2010 Barry has worked as a communications strategist in Perth, London, and New York helping large-scale organisations craft strategies that span the gap between internal operations and external communications needs.

Barry’s specialist expertise lies in unearthing organisational purpose and assisting executive teams in applying management practices that focus a company’s reason-for-being across HR, R&D, customer experience and brand communications. Barry has led the Purpose work for Synergy, Horizon Power, Brownes Dairy, Rio Tinto and many others and has extensive experience working on brand strategy for many brands including Wild Turkey, Kelloggs, Treasury Wines and Oyster Bay.