Ahmed Mahjoub is a dynamic leader with a fervor for ideas that shape popular culture. He champions collaboration and positivity as catalysts for creativity and innovation.

With a 20-year career spanning across the Middle East and North Africa, Ahmed has amassed extensive experience in digital transformation, integrated marketing, content marketing, strategic planning, and business development. His expertise lies in managing multi-country operations and cultivating strong client relationships.

After serving six years as Business Director at WT Dubai, Ahmed transitioned to Tunisia in 2012 to spearhead the WT office operations. Today, he continues to make strides in the industry as the President of the Tunisian Advertising Union Association, demonstrating his commitment to advancing the advertising sector.