Delve into the dynamic fusion of street art and healthcare equity through VML's collaboration with Vaseline for "Mended Murals." Explore how this innovative initiative revitalizes neglected murals while championing skin health in underserved communities, leaving an indelible mark on both art and wellness landscapes.
Mended Murals
Restoring street art to empower skin health equity
Klant
- Vaseline
Onze kantoren
- United States
Mended Murals is a continuation of Vaseline's long-standing commitment to enable 15 million people of color to access more equitable skin health care by 2025.
Kathleen Dunlop
CMO of Unilever Beauty and Wellbeing, North America
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Vaseline Restores Murals as a Metaphor for Skin Health in Black and Brown Communities
Ad Age
Vaseline and VML Mend Fading Murals to Spotlight Black and Brown Skin HealthMuse by Clio
Vaseline's Mended Murals Initiative Utilizes Street Art to Spread Awareness and Skin Health and Access in Underserved Patients, Individuals With Skin of ColorDermatology Times
Vaseline’s ‘Mended Murals’ campaign champions skin health importanceDrug Store News
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