VML families enjoy bpost's magical Saint Nicholocker

Thanks to bpost's magical Saint Nicholocker, the Sinterklaas magic begins even before the steamboat arrives! After last year's success, bpost is once again working with VML to give children the chance to meet Sinterklaas. Not on the steamboat, but in a special bpost pick up point where he personally receives and answers letters. As a bonus, all children will receive a small gift. This year the Saint Nicholocker is once again traveling throughout Belgium, and VML colleagues and their families are thoroughly enjoying themselves.

After last year's overwhelming success, it was self-evident for bpost to bring back the Saint Nicholocker. VML supported this initiative again and immediately turned it into a family activity for its colleagues. Coming up with fun campaigns is one thing, but it is extra special to show the children of VML employees what was created together with the team.

With our two little daughters, we went to see the Saint Nicholocker. Very nice to be able to experience the hard work on a project with the people closest to you. Seeing their big eyes when opening the lockers was golden! I only got the question 'How do you already know what's in the bag without looking inside? Did Sinterklaas already tell you that?” Glad I was part of this project and was able to make both my own daughters and many other children happy

Stéphanie Romano

Client Director at VML

By transforming a traditional Sinterklaas experience into a personal and engaging activation, bpost is creating a lasting memory for families across Belgium, and VML colleagues and their families, are participating en masse.

At VML we like to bring people together, not only as colleagues, but also as families. The Sinterklaas was a great opportunity to take a moment with our families to reflect on what really matters and celebrate the holidays in a special way