Cannes Lions has announced the Awarding Jury for its 2025 International Festival of Creativity, with 12 jury spots going to creative leaders from VML. These jurors will join peers from around the world to evaluate and recognize the most effective and innovative work in the global industry. The Festival takes place 16–20 June in Cannes, France.

VML’s jury representation spans multiple categories, including Film, Creative Commerce, Social & Influencer, Brand Experience & Activation, and others—demonstrating the agency’s global creative influence and category depth.

The Cannes Lions Awarding Jury plays a vital role in setting the global benchmark for creative excellence. This year’s line-up brings together some of the most highly respected and accomplished industry talent from around the world. Their expertise will help define the creative standards that continue to drive our industry forward and spotlight the power of creativity as a catalyst for meaningful business growth and transformation.

Simon Cook

CEO, LIONS

This year’s juries include representation from 52 markets, with first-time jurors from Ivory Coast and Kazakhstan, and the highest-ever participation from Africa, Asia, and the Middle East.

VML’s inclusion across multiple juries underscores the agency’s ongoing role in shaping creative standards—and its commitment to impactful, culture-defining work for global brands.

Meet the VML jurors selected for Cannes Lions 2025:

Matthias Spaetgens

Matthias Spaetgens

Industry Craft Jury President

Chief Creative Officer, Scholz & Friends

Klaartje Galle Gray

Klaartje Galle

Audio & Radio Lions Jury

Chief Creative Officer, Belgium

Luis Madruga Gray

Luis Madruga Enríquez

Creative B2B Lions Jury

Chief Creative Officer, Mexico

Nino Goldberg

Nino Goldberg

Creative Data Lions Jury

Chief Creative Officer, LATAM

Alison Tilling

Alison Tilling

Creative Strategy Lions Jury

Chief Strategy Officer, AUNZ

Parattajariya Jalayanateja Gray

Parattajariya Jalayanateja

Creative Business Transformation Lions Jury

CEO, Thailand

Amy Worley Gray

Amy Worley

Digital Craft Lions Jury

Global Chief Connections Officer

Aricio Fortes Gray

Aricio Fortes

Direct Lions Jury

Chief Creative Officer, United Arab Emirates

Tom Murphy Gray

Tom Murphy

Film Lions Jury

Chief Creative Officer, U.S.

Graham Lang

Graham Lang

Outdoor Lions Jury

Chief Creative Officer, Canada

Khalid Latif Gray

Khalid Latif

Pharma Lions Jury

Global Executive Creative Director, UK

Lulu Lu Gray

Lulu Lu

Print & Publishing Lions Jury

Chief Creative Officer, Taiwan

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