How brands are using the comments sections to drive results
“It allows us to test things in a very quick and lightweight way that doesn't require a whole big production every single time,” comments Liz Cole.
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Like it or not, the age of the employee social ambassador is here
“Some brands take an approach in social of maximum yield, maximum benefit, which requires ...,” said Liz Cole, the chief social officer at creative agency VML
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A premature post-mortem: Ad execs on TikTok’s legacy so far
Liz Cole, chief social officer, VML: “I would call TikTok the first truly post-millennial social media platform. ..."
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Jon Cook on Nostalgia, Creativity, and Shaping the Future
Jon Cook, VML Global CEO, discusses how businesses can balance global scale with local relevance on the AMA podcast with Bennie F. Johnson
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AI in the workplace today
New report reveals alarming disconnect between C-suite vision and employee practice
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The Future 100: 2025 - Key Trends Across 18 Industries
Is your brand delivering the “wow” factor? The Future 100 unpacks actionable insights to dazzle, connect and drive growth.
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Health Literacy in 2025
Nichole Davies from VML Health highlights the importance of improving health literacy to empower informed health decisions and enhance patient outcomes
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