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Insight

All Change: Why 2025 Will Be a Big Year for Transformation in Health Communications

Buckle up, folks. 2025 is shaping up to be a year of transformation in health.
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High science, high tech, high hopes: what stood out at ASH 2024

From game-changing breakthroughs to emotive art, ASH 2024 served up the perfect blend of science, storytelling, and humanity.
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Generative AI: is health creative finally getting personal?

Generative AI is the hottest ticket in town right now, considered to be a gamechanger in the push for personalized marketing. But what’s happening in health?
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Is this year a better year to have breast cancer?

VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
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A review of metastatic breast cancer in 2024

An encouraging year in the field of metastatic breast cancer (mBC), with promising developments that could shift the dial of patient care.
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The patient will see you now: Why embracing discomfort could transform patient engagement

Patient and advocacy expert, John Manwaring, shares some personal take outs from his career journey into health and some essential do’s and don’ts
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ESMO 2024

A new era for oncology, a new lease of life for cancer care
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Health for All

This year's World Health Day slogan is “My Health, My Right;” VML Health CEO Claire Gillis explains how advertising can inspire better healthcare for everyone
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Stand Up and Be Counted: Why Women’s Health Needs a Rethink

Closing the gap in women's health to achieve true recognition and equality
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Connecting cancer, everywhere

Communications has a big role to play in driving improvements in oncology care.
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Science will lead the way to a new cancer narrative

Current gaps in care highlight a wider reality: therapeutic advances alone won’t eradicate cancer as a leading cause of death.
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Connecting Through Cancer

Why navigation is key to the future of oncology
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Automobiles, Avatar, and Advertising

Medical Device Marketing for the Consumer Age
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A Category in Transition

Changing HCP Engagement Needs
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Well-Series: APAC

Taking the pulse of the region’s health
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Well-Series: Singapore

Taking the pulse of the nation’s health
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