Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

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Brand Experience Ons werk

Frankfurter Allgemeine Zeitung
Is onderscheiden

The 100th Edition

A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
Lees case study
The 100th Edition Hero Image
Wendy's
Is onderscheiden

Wendy's Enters the Chat

How Wendy's changed the narrative of organic reach on the world's biggest platform
Lees case study
Wendys Enter Chat Hero
Mondelez
Is onderscheiden

OREO Calls

Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
Lees case study
OREO Calls HERO
Ford

Mascot

When it’s tough to get out of the house for vehicle service, Ford Mobile Service can come to you to take care of routine maintenance
Lees case study
Mascot
Hellmann's

Mayo On the Outside

Banning our product to show the world the right way to make a grilled cheese sandwich
Lees case study
Mayo On the Outside
Ons werk

Brand Experience Inzichten

Coca Cola hero 01
Insight

How Creativity Powers Coca-Cola

At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
Lees artikel
Meer inzichten

Brand Experience Nieuws

LBB Immortal Awards Hero
Nieuws

VML Repeats as #1 Global Network in LBB's Creativity Rankings

VML named #1 Global Network for the second year, with VML Mexico City securing a top spot in Little Black Book's 2024 rankings
Lees artikel
FW Gillette Venus VML Italy
In de media

Gillette Venus and VML Italy Launches “My Skin, My Pride” Campaign with BigMama

An ecosystem of empowerment and self-care messages to celebrate authentic beauty
Lees verder
Forrester 3840x2160
Nieuws

VML Named a Leader in Independent Evaluation Among Marketing Creative and Content Service Providers

VML earns highest current offering score among 10 providers and highest possible marks in Brand Advertising, Creative & Communications Strategy, and Innovation
Lees artikel
VML Singapore Period Squad
In de media

VML Singapore Destigmatizes Menstruation via "Period Squad" campaign for Blood

This innovative initiative aims to challenge outdated perceptions and normalize conversations through a unique blend of cute characters
Lees verder
Meer nieuws

Leadership Team

Audrey Melofchik

Global Chief Brand Experience Officer

New York

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