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VML Earns 54 Honors at Eurobest Awards

Highlights include two grand prix, three gold, five silver, 10 bronze, and 34 shortlists across offices in Germany, Belgium, Hungary, the UK, Spain, and Italy
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Tiktok search
News

Podcast Feature: Effective strategies for TikTok & Instagram SEO

The Voices of Search Podcast hosted VML's Daniel Moreno Dugarte to talk about getting the most from SEO strategies with cross-functional collaboration.
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Boots Christmas Werkshop
In The Press

Adjoa Andoh Is Mrs. Claus in Boots Christmas 'Werkshop'

Boots UK and VML release festive marketing campaign, 'The Christmas Makeover', unleashing the magic of beauty
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Insight Tom Drew
In The Press

The Algorithm, The Tube and The Guardian: Tom Drew's Creative Life

Tom Drew, ECD at VML UK shares his rather surprising creative inspirations
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Boots UK Make more room for beauty VML
In The Press

Boots UK Show Lengths People Go to Make Room for Beauty Products

The campaign, created by VML, highlights the latest range of products and how consumers can make room on their shelves
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VML Celebrates a Double Win at Sitecore Experience Awards 2024
News

VML Celebrates a Double Win at Sitecore Experience Awards 2024

Sitecore recognizes visionary marketing and technology teams for excellence in digital experience
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Pip Hulbert VML UK CEO
In The Press

Merger, She Wrote: VML’s Boss on Mastering the M&A Process

VML UK's CEO is something of a merger master, having been through it five times; she shares her advice with leaders looking to maximize post-merger success
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News

Why Boots And VML Aren't Looking Backwards To Celebrate The 175th Anniversary

Boots CMO Pete Markey and VML's Justin Pahl discuss their ongoing relationship and why a modern consumer focus is more important to them than anything else
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Recognition Creative Circle
News

VML UK wins big at the 2024 Creative Circle Awards

VML UK picked up 12 trophies, including 7 gold.
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Ryan Mc Manus
News

VML Welcomes Ryan McManus as UK Chief Creative Officer

Ryan previously held the position of chief creative officer for North America
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EU24 Fi F Winners Email Collage
In The Press

VML Health Leader Honored

Claire Gillis, VML Health CEO, has been selected from hundreds of entries as one of the 10 women on Advertising Week Europe’s Future is Female list
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Baileys Sound Scales 16x9 jpg
In The Press

Baileys sound app shows how much is left in the bottle

Using the app, created by VML, drinkers can blow over a Baileys bottle and record its pitch to determine how much liquid is left inside
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News

VML Announces Winners of 2024 Helen Lansdowne Resor Scholarship

Named after the industry’s first female copywriter, the scholarship amplifies historically marginalized voices in the creative industry
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Canon World Unseen Hero
In The Press

Canon Unveils Accessible Photo Exhibition to Encourage Photography Designed for All

In collaboration with VML, the exhibition invites visitors to experience photography in a "new, accessible and immersive way"
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Luxury shopping
In The Press

Why some luxury brands use "passive" CRM programmes

Ricardo Catalano outlines tiers of digital maturity with Econsultancy
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Trailblazers UK front cover
News

Digital natives are not digitally exclusive

Gen Alphas enjoy the in-store shopping experience more than online
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