Bitter Truths from VML UK Targets Parents and Showcase Duracell's Bitter Coating Technology
Children’s illustrations get a dark and playful twist in Duracell’s child safety campaign
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In The Press
In The Press
Boots Celebrates Value with 'Snap Your Savings' Booth
VML and Boots launch "Savvy Savers" to showcase the ways that customers can enjoy the best value, without compromising on quality
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News
VML Enterprise Solutions EMEA teams up with AWS for an AI Hackathon
The first-ever "Unleash Your Inner Innovator: AI Hackathon" showcased incredible talent and collaborative spirit.
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VML Earns 54 Honors at Eurobest Awards
Highlights include two grand prix, three gold, five silver, 10 bronze, and 34 shortlists across offices in Germany, Belgium, Hungary, the UK, Spain, and Italy
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Podcast Feature: Effective strategies for TikTok & Instagram SEO copy
The Voices of Search Podcast hosted VML's Daniel Moreno Dugarte to talk about getting the most from SEO strategies with cross-functional collaboration.
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Podcast Feature: Using Search Data to Better Understand Audiences
The Voices of Search Podcast hosted VML's Daniel Moreno Dugarte to discuss strategic uses of search data to better understand and target audiences
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In The Press
Adjoa Andoh Is Mrs. Claus in Boots Christmas 'Werkshop'
Boots UK and VML release festive marketing campaign, 'The Christmas Makeover', unleashing the magic of beauty
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In The Press
The Algorithm, The Tube and The Guardian: Tom Drew's Creative Life
Tom Drew, ECD at VML UK shares his rather surprising creative inspirations
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In The Press
Boots UK Show Lengths People Go to Make Room for Beauty Products
The campaign, created by VML, highlights the latest range of products and how consumers can make room on their shelves
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News
VML Celebrates a Double Win at Sitecore Experience Awards 2024
Sitecore recognizes visionary marketing and technology teams for excellence in digital experience
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In The Press
Merger, She Wrote: VML’s Boss on Mastering the M&A Process
VML UK's CEO is something of a merger master, having been through it five times; she shares her advice with leaders looking to maximize post-merger success
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Why Boots And VML Aren't Looking Backwards To Celebrate The 175th Anniversary
Boots CMO Pete Markey and VML's Justin Pahl discuss their ongoing relationship and why a modern consumer focus is more important to them than anything else
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VML UK wins big at the 2024 Creative Circle Awards
VML UK picked up 12 trophies, including 7 gold.
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News
VML Welcomes Ryan McManus as UK Chief Creative Officer
Ryan previously held the position of chief creative officer for North America
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In The Press
VML Health Leader Honored
Claire Gillis, VML Health CEO, has been selected from hundreds of entries as one of the 10 women on Advertising Week Europe’s Future is Female list
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In The Press
Baileys sound app shows how much is left in the bottle
Using the app, created by VML, drinkers can blow over a Baileys bottle and record its pitch to determine how much liquid is left inside
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In The Press
VML and AI Artist Prospex Park Launch Groundbreaking Campaign to Reveal Vision Issues in Real-Time
The OOH's message changes depending on the viewer's eye health
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Behind the Brand: Pmweb
From strategy to execution, discover how Pmweb’s 28 years of expertise is transforming customer relationships across industries
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In The Press
WPP selected as global shopper marketing and commerce partner for Heineken®, leveraging AI-powered solutions
The WPP team, led by VML, will leverage WPP Open, the company's AI-powered operating system, to deliver shopper experiences at scale
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Campaign US Recognizes VML at 2025 Agency of the Year Awards
VML named a finalist for Agency of the Year and multiple individual honors in its first year post-merger; Rafael Pitanguy wins Creative Person of the Year
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