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In The Press

Česká spořitelna is the first bank to launch a luminous card

The first payment card with OLED technology and Kingdom Come: Deliverance II theme is communicated by a spot and campaign from the agency VML.

In The Press

2025 will be a year of contradictory trends for brands

2025 will be a year of paradoxes. In an article for Médiář.cz, our Head of Strategy Kristýna Ochvatová highlights the main trends that brands should respond to.

In The Press

Česká spořitelna celebrates 200 years with VML's anniversary campaign

Age is just a number, and when it comes to the future, it's not age that matters, but imagination and courage, says Jenovéfa Boková as Česká spořitelna.

Zleva Petr Mráz Tereza Košťálková Iva Welker a Klára Exnarová

In The Press

Three young talents have joined VML's top management since the new year

Tereza Košťálková, Klára Exnarová and Petr Mráz are newly involved in the strategic development of the largest communications agency on the Czech market.

In The Press

To tear down, not to feed. Tips on how to stereotypes in advertising

VML Executive Creative Director Tomáš Novotný reveals how the advertising world is changing and shows stereotypes are not bad if you know how to use them.

In The Press

Flexibility is essential for the needs of people in the agency and clients

The creation of VML has brought challenges and opportunities. "We are not finished yet, we are creating a new DNA," says CEO Iva Welker for Marketing & Media.

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We won five Effie statuettes

The jury awarded the gaming and branding campaign for Česká spořitelna and the recruitment initiative for the Czech Canoe Association.

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How was Foundation Day in the Czech VML?

Employees could choose from four different activities and help a good cause during a non-traditional teambuilding event.

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Jiří Malý will show how to make your own artificial intelligence at Forum Media

Participants will leave the workshop with their own pocket brain tailored to their needs.

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Iva Welker will speak at the Femme Palette conference

During the conference, which takes place on 5 October at WPP Campus, she will participate in a panel discussion on Women in Leadership: Unspoken Reality.

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Jiří Malý and Jan Ambrož will speak at the ContentX conference

Experts from VML will talk about AI in content marketing and how to create (un)usable content.

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In The Press

Božena Němcová, Leonardo da Vinci or Joan of Arc as the faces of Česká spořitelna's new campaign

Through Future Mindset Board, ČS wants to involve younger generation in its strategy and the campaign by VML and OAK Prague sends a bold message to society.

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VML experts comments for Forbes.cz

Marketing of Temu and Snoop Dogg at the Olympics. Tomáš Coufal and Filip Truhlář comment on current topics.

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Pavel Kohout and Zuzana Foktová joined our strategic team

The team, led by Kristýna Ochvatová, continues to expand its range of expertise to gain deeper know-how in other disciplines of brand building and management.

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