To tear down, not to feed. Tips on how to stereotypes in advertising
VML Executive Creative Director Tomáš Novotný reveals how the advertising world is changing and shows stereotypes are not bad if you know how to use them.
Read More VML Named a Visionary in the 2024 Gartner® Magic Quadrant™ for Digital Experience Services
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In The Press
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Flexibility is essential for the needs of people in the agency and clients
The creation of VML has brought challenges and opportunities. "We are not finished yet, we are creating a new DNA," says CEO Iva Welker for Marketing & Media.
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We won five Effie statuettes
The jury awarded the gaming and branding campaign for Česká spořitelna and the recruitment initiative for the Czech Canoe Association.
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How was Foundation Day in the Czech VML?
Employees could choose from four different activities and help a good cause during a non-traditional teambuilding event.
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Jiří Malý will show how to make your own artificial intelligence at Forum Media
Participants will leave the workshop with their own pocket brain tailored to their needs.
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Iva Welker will speak at the Femme Palette conference
During the conference, which takes place on 5 October at WPP Campus, she will participate in a panel discussion on Women in Leadership: Unspoken Reality.
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Jiří Malý and Jan Ambrož will speak at the ContentX conference
Experts from VML will talk about AI in content marketing and how to create (un)usable content.
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In The Press
Božena Němcová, Leonardo da Vinci or Joan of Arc as the faces of Česká spořitelna's new campaign
Through Future Mindset Board, ČS wants to involve younger generation in its strategy and the campaign by VML and OAK Prague sends a bold message to society.
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VML experts comments for Forbes.cz
Marketing of Temu and Snoop Dogg at the Olympics. Tomáš Coufal and Filip Truhlář comment on current topics.
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Pavel Kohout and Zuzana Foktová joined our strategic team
The team, led by Kristýna Ochvatová, continues to expand its range of expertise to gain deeper know-how in other disciplines of brand building and management.
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Want UX designers with know-how applicable to business and marketing, not just Figma operators
Want UX designers with know-how applicable to business and marketing, not just Figma operators
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Česká spořitelna is the first to launch a campaign created in a 3D video game development tool
VML's campaign builds on the #LevelUpYourLife gaming concept to help improve players' skills to make them #stronger in virtual and real life.
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Iva Welker will lead the VML agency from August 1 as the CEO
The agency is moving away from managing the business by geography and will develop it globally and locally in a unified approach across expertise.
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We have created a new logo and visual identity for the Czech Lacrosse Union
The new style better reflects the current vision and ambition of a sport re-entering the Olympic era.
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Same but different. Czech Paralympic Team launches campaign for Paris Games
VML's spots humorously highlight the obstacles Paralympic athletes routinely face.
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Companies can train their own "AI brain" to localize content
Jiří Malý, CTO at VML, introduces espera, an AI tool that automates the otherwise complex process of localization and makes it cheaper by tens of percent.
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VML Celebrates Duo of Wins at Adweek Experiential Awards 2024
Agency's innovative campaigns for General Mills and the Tennessee Department of Tourist Development earn top honors
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VML Named a Visionary in the 2024 Gartner® Magic Quadrant™ for Digital Experience Services
VML recognized among technology providers using technology solutions to design, build and optimize digital experiences
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VML's 2025 Jury Members
Meet the experts who will be on the juries for some of the advertising world’s most prestigious festivals this coming year
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In The Press
"Bye Bye Shark" Parody by Sea Shepherd Warns Against Shark Consumption
VML Brazil and Sea Shepherd's "Bye Bye Shark" urges the public to avoid dogfish (shark and ray meat), raising awareness and pushing for shark protection laws
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