News

News

When a Goal Is Scored, the Ad Changes Too

For Kaufland, We Created a Campaign That Reacted to the Game in Real Time.

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In The Press

innogy campaign: Peace of mind comes first

VML’s new campaign for innogy shows that peace of mind at home starts with a reliable energy provider.

News

We made our mark at The One Show 2026

VML Czechia scored in New York.

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In The Press

We scored at the ADC Czech Creative Awards

At the ADC Czech Creative Awards, we were named Agency of the Night and received awards for seven projects across five brands, including the Grand Prix.

In The Press

Kaufland launches the campaign “With Love for the Heart”

For Kaufland, we created a cinematic spot highlighting the importance of fast response in critical situations and the availability of defibrillators in stores.

In The Press

VML Czechia’s KitKat Phone Break Named One of the World’s Best OOH Ads

Recently ranked #31 by The Drum, it cleverly updates the classic slogan for today’s smartphone era

In The Press

A brand is a fulfilled expectation.

VML’s Head of Strategy Kristýna Ochvatová writes for Reportér about why strong brands are built on meeting people’s expectations.

In The Press

VML Prague and KitKat offers a digital break with its new "Phone Break" campaign

The brand reinvents its classic “Have a Break” to invite you to disconnect from your phone and reconnect with what matters.

In The Press

Česká spořitelna is the first bank to launch a luminous card

The first payment card with OLED technology and Kingdom Come: Deliverance II theme is communicated by a spot and campaign from the agency VML.

In The Press

2025 will be a year of contradictory trends for brands

2025 will be a year of paradoxes. In an article for Médiář.cz, our Head of Strategy Kristýna Ochvatová highlights the main trends that brands should respond to.

In The Press

Česká spořitelna celebrates 200 years with VML's anniversary campaign

Age is just a number, and when it comes to the future, it's not age that matters, but imagination and courage, says Jenovéfa Boková as Česká spořitelna.

In The Press

To tear down, not to feed. Tips on how to stereotypes in advertising

VML Executive Creative Director Tomáš Novotný reveals how the advertising world is changing and shows stereotypes are not bad if you know how to use them.

In The Press

Flexibility is essential for the needs of people in the agency and clients

The creation of VML has brought challenges and opportunities. "We are not finished yet, we are creating a new DNA," says CEO Iva Welker for Marketing & Media.