São Paulo, July 2024 - Vivo, the official sponsor of Team Brazil, has brought together all its ambassadors in a film that recalls, in an unprecedented way, the theme of Senna's victory. With the song that is part of Brazil's emotional memory to this day, the brand promotes public engagement with the athletes in this final stretch to the Olympic challenge in Paris. The highlight of the “Gold is Inspiring New Times” campaign is that the film portrays the impact of athletes' influence on society today.
“We have a 20-year history of supporting Brazilian sport. Now, on this new journey with Time Brasil and on the eve of one of the biggest sporting events in the world, we want our athletes to stand out individually and collectively, both for their performances and for their values and trajectories,” says Marina Daineze, Vivo's Brand and Communications Director.
The audiovisual piece, created by VML, features scenes of Rayssa Leal, Vini Jr., Rafaela Silva, Gabriel Medina, Alison dos Santos, or Piu talking about what inspires them daily. It also continues with Artificial Intelligence as a device for imagination and inspiration. Beyond sports, the struggles and dreams of these athletes show that their achievements also contribute to a fairer society. Vivo points out that until the start of the event and during its duration, there will be new communications and initiatives related to support for Team Brazil.
Also, as part of its project related to Brazilian Olympic sport, the brand is running an institutional campaign focusing on digital content that describes the attributes of Vivo services to sports, reinforcing the quality of 5G and fiber in the context of sports.
Vivo and sports
Vivo understands that in an increasingly digital age, people are rediscovering the value of emotional connection. They seek closer relationships and human attitudes; they want real connections with the essentials, and Vivo understands this movement and connects with it uniquely.
Through sports sponsorships, the brand encourages people to experience the pleasure of outdoor life and connect with nature. It does this by sponsoring the Olympic spirit of Team Brazil, the waves of the WSL, the maneuvers of the SLS, and the incredible landscapes of Brazil with the Rally dos Sertões, among other teams and competitions.
The brand goes even further. In line with its positioning for a more sustainable world, it sees sport as a platform for valuing greener landscapes, cleaner waves, more welcoming cities, and a more inclusive society. Sport is the brand's manifesto for people's well-being and the planet's future. Live in your own time.
