VML Spain, the agency of genuine relationships

VML Spain presented itself to society on October 22nd, 2024, sharing its vision of the future of communication and marketing at the event The Moment of Relationships, within the framework of the second edition of the WPP Gallery. The proposal is clear: combine creativity and technology as a driver of transformation for brands.

We are in an environment in which technology is no longer differential. In order to be competitive again, we must reconnect with the customer. Faced with this scenario, VML is presented as a key ally thanks to its recent addition of technological and creative capabilities. A team of professionals, made up of different but well-aligned tribes, capable of guaranteeing relevance and efficiency in each of the projects.

Alberto Knapp

President of VML Spain

We live in a time where technology and data have radically changed the way brands connect with their customers. And at VML we believe that the answer to this changing context lies in the transformative power of creativity as the central engine for building authentic and genuine relationships. It is about evolving from a transactional to a relational vision, and building meaningful and impactful relationships between brands and their consumers with the aim of transcending mere commercial exchange to focus on growing brands, business, society and the world.

Oscar Orellana

CEO of VML Spain

11 Charlotte Burguess global lead customer insight en VML

5 Luis Herault CEO de RBI Iberia España y Portugal empresa matriz de Burger King Popeyes y Tim Hortons

8 David Caballero director general creativo de VML

10 Alberto Barreiro director de transformación de VML

6 Alberto Suárez Managing Director de VML

7 Natxo Díaz global head of craft de VML Health David Caballero director general creativo de VML y Ana Alonso directora global de estrategia de VML

12 Álvaro Marín responsable de behavioral science en VML

13 Gonzalo Goñi solution engineering director de Salesforce España y Portugal

14 Jaime García Cantero director de contenidos en Retina en El País

This involves not only mastering technology, AI and data analysis, but also reflecting to internalize information, share diverse perspectives and connect emotionally with the brand, becoming an efficient and empathetic driver of change for your organization.

David Caballero

CCO of VML Spain

VML unveils its purpose in Spain

VML officially presents itself to the market as a new agency concept with one purpose: to connect brands and people by creating genuine relationships.

In The Press

VML, a new agency concept to connect brands and people

VML presented itself with a strong commitment between the union of creativity and technology, making creative transformation the engine of brand growth.