Get out your discman and prepare for a musical trip down memory lane, because MediaMarkt is celebrating its 25th anniversary in the Netherlands! Together with VML, the electronics giant is launching the ‘Lang Zal Je Beleven’ (long may you experience) campaign, a nostalgic look back at how MediaMarkt, with its wide selection of products, has played a central role in its customers' lives for a quarter of a century.
MediaMarkt opened its first Dutch branch in Rotterdam in 1999. Back then, you could still find the legendary discman there, or gabbers came to buy clippers to trim their bald heads. And these are just two of the many iconic products that are reviewed in ‘Lang Zal Je Beleven’. Even the first PCs (with MSN!), the PlayStation, the hoverboard, the drone and also everyday products like the washing machine and the mixer play an important role in the lives of Dutch consumers and thus also in the campaign.
