VML Argentina was crowned the most awarded agency in the region, with a total of 13 awards, including 💎 x1 Diamond, 🏆 x1 Grand Prix, 🥇 x6 Gold, 🥈 x4 Silver, 🥉 x4 Bronze, and🏅 x6 Shortlist.
These recognitions were distributed in projects for clients such as Movistar (Telefónica Hispam), Unilever and ASDRA - Asociación Síndrome de Down de la República Argentina.
"We are very proud of this achievement that reflects the talent of our team and the trust of our clients," said Vicky Cole, CEO of VML Argentina. "These awards are a testament to our commitment to innovation and generating tangible results through the power of data."
For its part, Marketdata Brazil also celebrated success at the ECHO Latam 2024, earning three trophies for its work with clients such as MRV & Co., Mercado Libre and Movistar. The awards received were:
- 🥈 Silver: MRV & Co. || "Building a more connected journey with our customers" in the "Best Use of Proprietary Data" category.
- 🥈 Silver: Mercado Libre || "Optimizing coupon delivery" in the "Best Use of Predictive AI" category.
- 🥉 Bronze: Movistar || "Brand Health Tracker" in the "Best Use of Martech" category.
"These awards are a recognition of Marketdata's commitment to quality and excellence in our clients' projects," said David Whittaker, CEO of Marketdata, who also participated as a judge in this edition of the ECHO Latam. "They reinforce our innovative and data-driven identity, dedicated to achieving results and building long-lasting and profitable relationships between brands and their consumers."
The ECHO Latam 2024 confirm the leadership of VML Argentina and Marketdata in the data-driven marketing landscape in Latin America, demonstrating the ability of both agencies to generate tangible results and build successful brands.
