The agency brought home two gold Bookmarks, four silver Bookmarks and three bronze Bookmarks.
Run by the IAB South Africa (Interactive Advertising Bureau), the Bookmarks reward excellence in digital by advertisers, publishers and in numerous craft categories. They also award excellence in digital performance marketing.
Embracing Technology
VML is a full-service agency with digital roots and prides itself on producing excellent creative work in the digital space that drives results.
“Digital technology evolves rapidly, which means the realm of what’s possible is constantly expanding,” says VML CEO Jarred Cinman. “At VML we have a culture of remaining curious and using the technology to enable creative ideas that captivate audiences and achieve meaningful growth for our clients. The winning work at this year’s Bookmarks is a great example of this ethos in action – creative ideas grounded in the basic principle of storytelling, enabled by tech and executed with great attention to craft. I’m really proud of what our teams achieved.”
Award-Winning Work
Vodacom Hearing Challenge brought home eight of the awards. The campaign addressed the issue of underdiagnosed hearing problems in South African youth by turning a TikTok challenge into a hearing test. Read more here.
Nando’s received a bronze award in the Social Communities category. The restaurant chains Twitter account has become the Voice of the People of South Africa, known for its quick responses to anything newsworthy in the country and always saying it best.
The full list of VML’s Bookmarks Wins is as follows:
Gold Awards:
Channel Innovation: Vodacom Hearing Challenge with SlikourOnLife & Think Creative Africa
Excellence in Craft – Digital Media: Vodacom Hearing Challenge with SlikourOnLife & Think Creative Africa
Silver Awards
Social Media Innovation: Vodacom Hearing Challenge with SlikourOnLife & Think Creative Africa
Social Media Campaigns: Vodacom Hearing Challenge with SlikourOnLife & Think Creative Africa
Mobile Campaign: Vodacom Hearing Challenge with SlikourOnLife & Think Creative Africa
Excellence in Craft – Use of Sound: Vodacom Hearing Challenge with SlikourOnLife & Think Creative Africa
Bronze Awards:
Social Communities: Nando’s South Africa The Voice of The People
Influencer Marketing: Vodacom Hearing Challenge with SlikourOnLife & Think Creative Africa
Virtual Reality and Augmented Reality: Vodacom Hearing Challenge with SlikourOnLife & Think Creative Africa
