VML Roars at Cannes 2024

In its inaugural year following the merger of VMLY&R and Wunderman Thompson, VML has emerged as a powerhouse at the Cannes Lions International Festival of Creativity.

The agency network secured 57 Lions, including a prestigious Grand Prix, seven Gold, 19 Silver, and 30 Bronze Lions, alongside 151 shortlists. These accolades were distributed across 29 of 30 Lions categories.

The VML network's success at this year's Cannes celebrates 65 unique ideas for 54 brands, with work submitted from 32 offices around the world.

VML's remarkable performance at this year's Cannes Lions is a testament to the extraordinary talent across our global network. Each award and shortlist is a story of collaboration and innovation. We’re truly grateful to our client partners, whose vision and trust empower us to push creative boundaries. The results are not just award-winning but also drive significant growth for their brands.

Debbi Vandeven

Global Chief Creative Officer, VML

This outstanding performance not only showcases VML’s broad creative impact but also underscores its ability to build connected brands that inspire growth.

Additionally, WPP has been named Holding Company of the Year and Coca-Cola has been named Creative Brand of the Year.

Dive deeper into our creative achievements by exploring each piece of winning work below and click on the accordion sections for updates from each day of the festival as they happened in real-time.

Daily Updates

VML had a fantastic start to the week with a successful Monday, June 17, at the Cannes Lions International Festival of Creativity, securing 14 Lions!

Leading the charge was "Thanks for Coke-Creating," created by WPP Open X, led by VML, and supported by Essence Mediacom and Ogilvy PR, which secured a Gold Print & Publishing Lion.

Silver wins include an Audio & Radio Lion for "Sound Scales;" a Health & Wellness Lion for "Call Glenn" and "Waiting to Live;" and two Outdoor Lions for "Thanks for Coke-Creating."

Additionally, we achieved multiple Bronze awards across various categories including "Vaseline Sunitizer," "Fitchix," "Adscan," "Unsilence the Violence," "Napkins of Rights," "Not a Lonely Journey," "The Beko Inheritance," and "The 100th Edition."

Following our strong start, Tuesday brought even more success for VML at the Cannes Lions International Festival of Creativity.

We are thrilled to announce our Grand Prix in Industry Craft for "The 100th Edition" by Scholz & Friends for Frankfurter Allgemeine Zeitung. Our Gold wins included Entertainment Lions for Gaming for "This Is Not a Game" by VML Mexico for Movistar and Industry Craft for "Thanks for Coke-Creating" created by WPP Open X, led by VML, and supported by Essence Mediacom and Ogilvy PR.

Our Silver wins included "Pride Unravelled," which won Silver in Design, "The 100th Edition," which won Silver in both Design and Industry Craft, and "This Is Not a Game," which won Silver in Entertainment. Additionally, we secured Bronze wins in Design for "IWC Ingenieur. Form Und Technik" and "Edible Literature," as well as Entertainment Lions for Music for "Sing to Remember."

Wednesday brought another wave of fantastic achievements for VML at the Cannes Lions International Festival of Creativity.

Our Gold wins included "Thanks for Coke-Creating" created by WPP Open X, led by VML, and supported by Essence Mediacom and Ogilvy PR in Creative B2B and "Absurd Promises" for ASDA in Creative Data. Silver wins were abundant, with "Thanks for Coke-Creating" for The Coca-Cola Company winning Silver in both Creative B2B and Direct categories. We also secured Silver for "Betis Pregnancy Test" for Real Betis in Direct, "Don't Delete Menu" for Wendy's in both Direct and Media, and "Sing to Remember" for Coca-Cola in PR.

Our Bronze wins were equally impressive, with "Rip Curl Virtual Pro" for Rip Curl in Creative Data, "Waiting to Live" for NHS Blood and Transplant in Direct, "Thanks for Coke-Creating" for Coca-Cola in Direct, "Lux 'The End'" for Lux in Media, "Oreo Calls" for Oreo in Media, "Call Glenn" for Child Focus in PR, "Unsealed Books" for LÕRA in PR, and "Wendy's Enters the Chat" for Wendy's in Social & Influencer, securing three Bronze Lions in this category.

Thursday continued to showcase the outstanding work of our creative teams and client partners at the Cannes Lions International Festival of Creativity.

We are excited to announce our Gold win for "Oreo Calls" by VML U.S. for Oreo. Our Silver wins include "Charmology" by VML U.S. for Lucky Charms, "Sound Scales" by VML United Kingdom and VML U.S. for Baileys, and "Fitchix" by VML Australia for Honest Eggs Co.

Our Bronze wins were numerous and impressive, with "Vanishing Emails" created by VML, built by Slalom, and powered by AWS; "Oreo Menu" by VML New York for Oreo; "Fitchix" by VML Australia for Honest Eggs Co. (securing three Bronze Lions); and "Waiting to Live" by VML United Kingdom for NHS Blood and Transplant.

As we wrap up the Cannes Lions International Festival of Creativity, we're excited to share additional achievements of our creative teams and client partners.

We are thrilled to announce that "This Is Not a Game" for Movistar by VML Mexico has won a Gold Lion in the Film category. The work also secured a Bronze Lion in the Film category, showcasing the exceptional quality and impact of this project.

Additionally, "Absurd Promises" for ASDA by VML Buenos Aires was awarded a Bronze Lion in the Sustainable Development Goals category, highlighting our commitment to creating work that drives positive change.

Thank you for following along with our journey at Cannes Lions. We're immensely proud of the recognition we've received and are grateful to our client partners for their collaboration and trust.