Mexico City, October 2024 - VML LATAM held its annual Regional Summit in Mexico City, a pivotal meeting to showcase the company's progress and plan for the coming year. The event brought together more than 100 leaders from the region to consolidate the agency's strategy as a comprehensive solution for its clients based on the intersection of BX (brand experience), CX (customer experience), CO (commerce), and Enterprise Solutions, strongly supported by world-class creativity and Latin talent.
The meeting, led by Juan Pablo Jurado, CEO of VML Latam, brought together senior global executives: Jon Cook, Global CEO of VML; Beth Wade, Global Communications and Integration Officer; Debbi Vandeven, Global Chief Creative Officer; and Jeff Geheb, Global Chief Experience Officer & Head of Enterprise Solutions, who highlighted the importance of strengthening the regional network and aligning local strategies with global objectives.
"The 2024 Regional Summit is a fundamental space to strengthen our relationships and commitment to strategic, creative, and technological excellence throughout the region to provide an end-to-end service to our clients," said Juan Pablo Jurado, CEO of VML LATAM. "This event not only allows us to review the achievements made but also to co-create together the next steps to continue driving growth in all LATAM markets."
Jon Cook, VML's Global CEO, highlighted the event's impact: "LATAM continues to be a key region in VML's global expansion. This 2024 Regional Summit is an opportunity to strengthen our internal relationships and inspire each other to continue driving creativity and innovation in every market we operate."
Within the framework of the Summit, the 2024 Regional Creative Council was also held, with the leaders of the creative teams from each country, Debbi Vandeven, Global Chief Creative Officer, and Nino Goldberg, CCO LATAM. This meeting is fundamental and enriching, fostering creative collaboration and sharing the best ideas powered by data and technology among the offices in Latin America.
The 2024 LATAM Regional Summit and Regional Creative Council concluded by highlighting the importance of teamwork as the sum of all parts, connected and pursuing the same purpose from Miami to Buenos Aires.
