Thanks to bpost's magical Saint Nicholocker, the Sinterklaas magic begins even before the steamboat arrives! After last year's success, bpost is once again working with VML to give children the chance to meet Sinterklaas. Not on the steamboat, but in a special bpost pick up point where he personally receives and answers letters. As a bonus, all children will receive a small gift. This year the Saint Nicholocker is once again traveling throughout Belgium, and VML colleagues and their families are thoroughly enjoying themselves.
After last year's overwhelming success, it was self-evident for bpost to bring back the Saint Nicholocker. VML supported this initiative again and immediately turned it into a family activity for its colleagues. Coming up with fun campaigns is one thing, but it is extra special to show the children of VML employees what was created together with the team.
