VML Earns Three Wins at 2024 ANA Multicultural Excellence Awards
From left: Maxime Mercier, Managing Director of VML Montreal, and Solange Grimard, Senior Integrated Marketing Manager, The Coca-Cola Company

VML celebrated a standout performance at the 2024 ANA Multicultural Excellence Awards, securing three wins, including a Grand Prize, at the gala event in Las Vegas on Thursday, Nov. 19.

The awards, presented during the ANA Multicultural Marketing and Diversity Conference, recognize excellence in multicultural advertising campaigns.

VML's winning entries included work from its teams in Canada and Argentina.

Notably, VML Canada and Egale earned the Grand Prize in the LGBTQ+ category for “Pride Unravelled.” This impactful campaign transformed data on rising anti-LGBTQIA+ hate into a striking visual statement, sparking a national conversation and driving action toward inclusivity and awareness.

The ANA Multicultural Excellence Awards highlight innovative campaigns that represent and resonate with diverse audiences. Categories span multiple segments, including African American, Asian, Cross-Cultural, Hispanic, LGBTQ+, and People with Disabilities, as well as distinct marketing strategies such as influencer marketing and socially responsible campaigns.

VML's wins reflect the agency’s commitment to crafting culturally attuned, meaningful campaigns that inspire and connect around the world.

VML's winning work at the 2024 ANA Multicultural Excellence Awards includes:

Pride Unravelled Hero

“Pride Unravelled” by VML Canada for Egale

  • Grand Prize in the LGBTQ+ category
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Absurd Promises 1

“Absurd Promises” by VML Argentina for ASDRA (Asociación Síndrome de Down de la República Argentina)

  • Category Winner in the People with Disabilities category
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Balikbayan Magic Hero

“Balikbayan Magic” by VML Canada for The Coca-Cola Company

  • Category Winner in the Holidays and Milestones category
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