VML Earns Global Grand Prix and Multiple Accolades at WARC Awards for Effectiveness

VML has secured nine prestigious recognitions at this year's WARC Awards for Effectiveness, including a Global Grand Prix for "Absolutely Heinz."

The awards, designed to celebrate impact through marketing excellence worldwide, saw VML winning across seven distinct categories.

This year's WARC Awards highlighted the best in marketing effectiveness, showcasing entries that delivered substantial business outcomes across five global regions.

VML's achievements include one Global Grand Prix, one gold, one silver, and three bronze awards, alongside two additional shortlists. This diverse array of accolades underscores the agency’s ability to deliver effective solutions across a spectrum of industries and challenges.

With each campaign, VML continues to set benchmarks for innovation and effectiveness, reinforcing its position as a leader in the advertising world.

VML receives one of six Global Grand Prix at the WARC Awards for Effectiveness

Absolutely Heinz becomes one of the big winners of the 2024 edition of the renowned global effectiveness awards. The campaign, crafted by VML Spain for Heinz in the UK market, clinched one of the six Grand Prix awarded at the competition, specifically in the Partnerships & Collaborations category.

This Grand Prix win for a campaign created in Spain is a historic milestone for the industry.

READ MORE

At Kraft Heinz, we understand creativity drives results. In such competitive markets, standing out and providing differentiation that matters is a challenge for all brands. We try to make it our competitive advantage. I'm incredibly proud of this campaign, which has helped us establish Heinz in a completely new category while connecting the brand with new audiences and highlighting the quality behind our products.

Caio Fontenele

Head of Heinz Growth and Innovation at Kraft Heinz

Other winning work from VML includes:

"Absolutely Heinz" by VML Spain for Kraft Heinz won Gold in Partnerships & Sponsorships

"The Non-sponsored Sponsorship of Ramadan" by VML Saudi Arabia for Almarai won Gold in Use of Data

Captura de pantalla 2024 02 19 a las 2 08 04 p m

"Buscapé — Back to the City of God" by VML Brazil for Vivo won Silver in Partnerships & Sponsorships

"Heinz: This Is Ridiculous" by VML Spain for Kraft Heinz won Bronze in Long-term Growth

"Meet Your Battery Changer" by VML UK for Duracell won Bronze in B2B

"The Tuna Language" by VML Tunisia for Sidi Ali won Bronze in Cultural Impact

News

WPP Recognized as a Leader in Commerce Services

WPP and VML lead in commerce services, earning top marks from Forrester for innovative strategies and exceptional creative and technology integration

Read Article

News

"Dogs Without Borders" Named World Changing Idea

"Dogs without Borders" by VML Health for SFBO has earned recognition on Fast Company’s 2024 World Changing Ideas List