VML develops first European brand campaign for Center Parcs

The campaign is part of a new collaboration between Center Parcs and VML to develop and coordinate the brand communication on a European level.

With the campaign, Center Parcs calls everyone to truly follow the road to themselves. To occasionally distance yourself from the hustle and bustle of everyday life, whether you are familiar with Center Parcs or are discovering its holiday parcs for the first time. The idea behind the campaign is not about showing yourself, but above all about being yourself.

"With this first European brand campaign we want to tell in an emotional way what makes Center Parcs unique. It is an invitation to (re)connect with what really matters: our loved ones, personal ambitions, nature and ultimately our true self”, explains Andres Neira de Back, Marketing Director Center Parcs Europe.

“With Follow Your Nature we share a connecting message that enables Center Parcs to create an emotional bond with her most important target groups”, says Floris van de Weg, Managing Director BX of VML Nederland. Andres Neira De Back adds: “After the successful repositioning of Center Parcs in 2023, our European campaign is a new step with which we want to take our brand experience to an even higher level. VML has convinced us with its holistic and integrated approach and we look forward to our cooperation in the coming years,”

The campaign is launched today throughout Europe and is being rolled out in the Netherlands via radio, cinemas, CTV, OLR, DOOH, OLV, social media and (high impact) display.

Credits:
Creative agency: VML

Media agency: Mindshare

PR-agency: NewsLab