Bavaria is mainly known as a beer brand in our region, but the popularity of Bavaria Malt — refreshing malt-based drinks — is growing in the Middle East and Africa. VML was commissioned to breathe new life into this brand and appeal to a new, younger target group. The result is a complete makeover where everything was revised except the drink itself. With a completely new identity and name, the brand is ready to conquer the market.
Dynamic fruit cross-sections underlie the new distinctive style. For each flavor, the main ingredient was translated in a fresh way into unique icons. These shapes are always combined with subtle grain symbolism, a nod to Bavaria's roots. For the logo, a liquid font was developed that “waves” around a malt symbol. With this pared-down visual identity, VML emphasizes the refreshing taste of the drink.
