Office
Sorting waste neatly is a good habit for most Flemings. In fact, no one in all of Europe does better. At home at least. Because at work everything ends up in the same bin.
To encourage employers to create a smarter sorting plan for their company, Wunderman Thompson created an eye-catching campaign including a catchy 90's hit and dancing CEO.
Last year, more than half of all industrial waste consisted of residual waste. This is burned and wasted - even though there are often reusable materials in it. We know that when employees stand in front of a sorting island, they do make the right choice. So motivating them to sort is quite simple: never place residual waste bins alone, but always near other sorting bins.
That golden tip is brought to life by a dancing CEO to the beats of a reworked version of Never Alone by 2 Brothers On The 4th Floor. This video will be featured on LinkedIn and other social platforms. In addition, the campaign will be supported with print ads in trade publications and with bannering.
Campaign website: iksorteerinmijnbedrijf.be
CREDITS
Client: OVAM
Client Contact: Eline Aerts
Agency: Wunderman Thompson Benelux
Benelux Chief Creative Officer – Sandra Bold
Creative Director: Merel Van den Broeck
Creative team: Kate Bellefroid, Jolien Tuyteleers
Design: Sofie Luyckx, Bert Beckers, Karel Van Gucht
Design Director: Jeffrey Uten
Copywriter: Jelle Raats
Account Team: Barbara Van Duffel, Lotte Huybrechts, Diede Michiels
Strategy: Alexander Kolenberg
Agency Producers: Ingeborg Van Hoof, Thomas Anthoni, Tim Keeren
Production company: Amok
Director: Sam Ostyn
Sound: Klankwerk
Photography: Lichtwaas
