The wins included three gold awards, six silver awards and one bronze award.
Marketing for the Modern Age
SMARTIES honours the most effective modern marketing in South Africa. It rewards work that embraces and leverages new technology in ways that are both creative and highly effective. Categories included artificial intelligence, Blockchain & NFT, and spatial technology, Metaverse & AR/VR.
“The SMARTIES is a show that challenges conventions and rewards work in new and emerging categories. This fits perfectly with the vision for VML and I’m really proud of our showing this year,” said VML South Africa CEO Jarred Cinman. “In particular, it is rewarding to see work from different parts of our now merged business contributing to the overall total and demonstrating the power of our new organisation. Congratulations to our amazing clients and talented teams in delivering a brilliant result."
All the Silverware
The list of wins for VML South Africa was as follows:
EXPERIENCE TECHNOLOGY
Gold: Yonder / VML and Vodacom World for Vodacom World of Collectibles in the Experimental, Innovative Technology and Devices category
Gold: Yonder / VML and Vodacom World for Vodacom World of Collectibles in the Spatial Technology, Metaverse & AR/VR category
Silver: Yonder / Wunderman (VML) and Fanta (Coca-Cola) for What the Fanta 2.0 - The Fabulous Flavour NFT Hunt in the Spatial Technology, Metaverse & AR/VR category
Silver: Yonder / VML and Vodacom World for Vodacom World of Collectibles in the Blockchain & NFT category
Bronze: Yonder / Wunderman (VML) and Fanta (Coca-Cola) for What the Fanta 2.0 - The Fabulous Flavour NFT Hunt in the Blockchain & NFT category
IMPACT MEDIA
Gold: VML South Africa and Nestle KitKat for How Do You Eat a KitKat? in the Creator / Influencer Marketing category
Silver: VMLY&R (VML) and Nando’s South Africa for Nando’s X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the Stick Out in the Creator / Influencer Marketing category
Silver: VMLY&R (VML) and Nando’s South Africa for Nando’s X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the Stick Out in the Creator Economy category
MARKETING IMPACT
Silver: VMLY&R (VML) and Vodacom for Vodacom Hearing Challenge in the Co-branded Marketing category
E-COMMERCE MARKETING
Silver: VMLY&R (VML) and Nando’s South Africa for Nando’s X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the Stick Out in the Social/ Influencer Commerce category
The complete list of winners can be viewed here.
