Mark Truss Appointed as Chair of Advertising Research Foundation Board of Directors

Mark Truss, VML Chief Research Officer, is being elevated from Vice Chair to Chair of the Advertising Research Foundation (ARF) Board of Directors. ARF is the trade association for research, analytics, and insight in the U.S.

At VML, Mark oversees research, insights, and brand intelligence. Using traditional and emerging research techniques, Mark and his team help companies uncover hidden truths about consumers, cultures, and brands that drive impactful communications across a variety of media channels.

Mark is also an active contributor within the industry. He writes for — and speaks at events — hosted by the Advertising Research Foundation, the 4A’s, and the IAB; as well as lends his expertise to industry bodies, such as the Market Research Council and the Ad Council’s Research Committee.

In addition, Mark is an adjunct professor at Columbia University and NYU and serves as a board member for the ANA’s Educational Foundation and the Advertising Research Foundation.