IKEA Thailand Invites Customers to Donate Furniture for Flood Victims, Help Bring Homes Back to Life

In a unique visual twist on its iconic room ads, IKEA is turning these familiar spaces into flooded rooms, shining a spotlight on the widespread damage caused by the disaster. The campaign invites people to donate their IKEA furniture, or even sell their old pieces back to IKEA, which will then be collected, restored if necessary, and delivered to families in need, all with IKEA's assistance.