Hellmann’s Big Game commercial, “When Sally Met Hellmann’s,” brings together Billy Crystal and Meg Ryan – 35 years after the 80’s hit rom-com When Harry Met Sally – evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable deli scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
“Reuniting with Billy and stepping back into Sally’s shoes was a joy,” said Meg Ryan. “I’m hoping it’ll be fun for fans to revisit this scene with its (wink, wink) new star, Hellmann's mayo.”
"The opportunity to return to Katz's Deli with Meg was a no brainer,” said Billy Crystal. “Thanks to Hellmann's, who came up with the concept and wrote a really funny spot, we're bringing some laughs and nostalgia and helping When Harry Met Sally celebrate its 35th Anniversary during the Big Game this year.”
The commercial, created by VML, was shot at the famed Katz’s Deli, with Meg and Billy back at the same table where they filmed the original scene, as well as Sydney delivering the famous line from the same table it was delivered at 35 years ago.
"Working with legends like Meg Ryan and Billy Crystal on this nostalgic and hilarious ad was such an honor. When Harry Met Sally is a rom-com classic, and adding Hellmann’s to the scene was a perfect match, so it was an easy yes for this project,” said Sydney Sweeney. “I can’t wait for everyone to see it during the Big Game!"
To bring the flavor directly to fans, Hellmann’s is teaming up with Katz’s Deli to bring the iconic sandwiches featured in the ad to fans across the country. Beginning today through Sunday, February 9, mayo lovers can experience how Hellmann’s hits the spot with the official ‘What She’s Having’ Sandwich Package which features the main ingredients and a recipe card to make Sally’s very particular, and very delicious, turkey sandwich order (with Hellmann’s mayo of course) along with Harry’s pastrami sandwich, just in time for the Big Game.
For full details and to order the ‘What She’s Having’ Sandwich Package, fans nationwide can visit katzsdelicatessen.com. For the freshest game day spread, fans can schedule delivery on Friday, February 7, to serve at Big Game watch parties and celebrations. Each kit costs $120 (with free shipping) and can feed four to six people. Limited quantities available.
