Jiří Malý, Chief Technology Officer VML, is a technology enthusiast with more than twenty years of experience in digital marketing. At VML, he leads the development, data, marketing automation, UX and technical project management department. His main focus is on connecting modern technologies with marketing and media business, which currently includes artificial intelligence and its use or sustainability.

Jiří Malý will lead a hands-on workshop at the largest industry conference Forum Media, which this year focuses on artificial intelligence in communication and media. Participants will make their own personal artificial intelligence to take home. No programming or quantum physics experience will be needed – just a laptop and a problem or assignment to solve.

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