Dubai Lynx Names VML Network of the Year

Dubai Lynx, the Middle East and North Africa's premier platform for creative excellence, has honored VML as the Network of the Year for 2025. This agency secured 33 awards and 33 shortlists across numerous categories.

VML’s winning work spans multiple markets, including Egypt, Saudi Arabia, the United Arab Emirates, Morocco, Jordan, and the United Kingdom. Awards include two Grand Prix, one Grand Prix for Effectiveness, seven Gold, seven Silver, and 16 Bronze.

Dubai Lynx is renowned for celebrating creative excellence in the MENA region. The awards are adjudicated by a panel of industry leaders from around the world, ensuring a rigorous evaluation process. The 2025 jury comprised experts from 28 markets, reflecting the competition's global perspective.

Thank you to our 800 dedicated colleagues and more than 200 clients and partners across MENA. Without you, this would not have been possible.

Nassib Boueri

VML MENA CEO

The festival attracts thousands of entries annually, with over 2,500 submissions in recent editions. This high level of participation highlights the region's dynamic and competitive creative landscape.

In addition to VML's network-wide recognition, Chafic Haddad, Chief Creative Officer of VML MENA, was named the 2025 Advertising Person of the Year by Dubai Lynx. This accolade honors individuals who have made significant contributions to the advertising industry in the region.

This success builds upon VML's previous accomplishments at Dubai Lynx. In 2024, the agency earned 23 awards, including five Grand Prix. Notably, VML Morocco secured the country's first-ever Grand Prix in the festival's history.

VML's winning work at the Dubai Lynx Awards includes:

"Unsilence the Crowd" by VML UK for Sela

Grand Prix in Brand Experience & Activation: Tech-led brand Experience
Silver in Brand Experience & Activation: Sponsorship & Brand Partnerships
Silver in Brand Experience & Activation: Corporate Purpose & Social Responsibility
Silver in Design: Event Storytelling
Bronze in Entertainment: Diversity & Inclusion in Sport
Bronze in PR: Use of Technology

"Blind Faith" by VML Jordan for Bank Al Etihad

Grand Prix in Design: Promotional Printed Media
Gold in Industry Craft: Art Direction: Brand & Communications Design

"Birthmark Stories" by VML Saudi Arabia for HungerStation

Creative Effectiveness Grand Prix in Creative Effectiveness: Travel, Leisure, Retail, Restaurants & Fast Food Chains
Bronze in Creative Strategy: Audience Insight

"The Super Sub" by VML Saudi Arabia for KUDU

Gold in Brand Experience & Activation: Gaming-Led Brand Experience
Gold in Creative Commerce: Travel, Leisure, Retail, Restaurants & Fast Food Chains
Bronze in Brand Experience & Activation: Sponsorship & Brand Partnerships
Bronze in Social & Influencer: Travel, Leisure, Retail, Restaurants & Fast Food Chains

"Safe at 3AM" by VML Dubai for Dubai Tourism

Gold in PR: Use of Events & Stunts
Gold in Social & Influencer: Social Behavior & Cultural Insight
Bronze in Brand Experience & Activation: Guerilla Marketing & Stunts

"Test My Dacia" by VML Morocco for Dacia

Gold in Creative Strategy: Challenger Brand Strategy
Silver in Brand Experience & Activation: Customer Acquisition & Retention
Silver in Creative Commerce: Mobile-led Commerce

"The Shaded Route" by VML Saudi Arabia for HungerStation

Gold in Healthcare: Health & Wellness Tech
Bronze in Brand Experience & Activation: Tech-led Brand Experience

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"The Social Feed" by VML Dubai for HungerStation

Silver in Brand Experience & Activation: Customer Acquisition & Retention
Bronze in Brand Experience & Activation: Local Brand
Bronze in Creative Commerce: Social/Influencer Commerce
Bronze in Creative Strategy: Experience and Relationships Models
Bronze in Direct: Use of Social Platforms
Bronze in Media: Use of Screens & Audio Visual Platforms

"Save Your Savings" by VML Egypt for AlexBank

Silver in Film: Consumer Services/Business to Business
Bronze in Film: Consumer Services/Business to Business
Bronze in Film: Use of Humour

"Out of Home" by VML Morocco for JOOD

Bronze in Creative Effectiveness: Real-time Response

"The First Milk Motto" by VML Saudi Arabia for Almarai

Bronze in Media: Consumer Goods

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Dubai Lynx Honors Chafic Haddad as Ad Person of the Year

VML MENA's Chief Creative Officer honored for his impact on the region’s advertising industry

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