The ContentX conference, organised by GroupM Nexus, brings together the topics around content creation, its production and evaluation in one day, from texts to social media to artificial intelligence and modern technologies. The programme will offer three thematic blocks: Content and strategy, SEO and data, Trends, AI and technology.
Jiří Malý, Chief Technology Officer VML, will show the latest technologies and the opportunities we have thanks to them and will reflect on whether artificial intelligence will really take away the work of content specialists and managers.
Jan Ambrož, UX Director VML, will talk about how to increase effectivity and trustworthiness in web text, images, videos and other content formats so that they don't fall out of place when scrolling and copywriters or graphic designers create them unnecessarily.
The ContentX conference takes place on Wednesday, October 2 at WPP Campus.
