Following a competitive agency review orchestrated by VT Scan and involving 3 agencies, Center Parcs (PVCP group) has selected VML as its strategic communications agency to handle the creation and production of the brand's communication campaigns.
This collaboration will begin in July 2024 with the creation of campaigns targeting the European market and will be accompanied by activations aimed at supporting and accelerating Center Parcs' growth. VML will be responsible for designing and developing 360° assets to support the brand's entire customer experience.
Virgile Brodziak, Managing Director of VML France, said: "The trust placed in us by Center Parcs validates the strength of the model that VML now offers to the market. We are delighted and proud to be able to demonstrate our creative, strategic and technological capabilities to make Center Parcs a Connected Brand."
Andres Neira De Back, Marketing Director Europe Center Parcs: “After the successful launch of our EU brand repositioning and rebranding in 2023 our ambition is to elevate our brand to the next level. VML showed us their strategic thinking goes beyond a campaign idea as it includes a communication platform that serves the full customer journey. This is just one of the many reasons we are confident that we will build a long-term trusted partnership, challenging each other to reach greater heights”.
